Alexander Shorokhoff

Alexander Shorokhov is a German engineer, designer, and creator of Russian-Ukrainian descent. In 1982, he graduated from the Construction University in Moscow and subsequently worked as an engineer, chief engineer, and head of a construction company. In 1991, he came to Germany for further education as part of an agreement between Helmut Kohl and Mikhail Gorbachev. There, in 1992, he completed an economics course at the Hessian Ministry of Economics.

It was only in Germany that he could fully develop his talent as a designer. In 1992, he began to carve out an unusual niche in the watch market. Initially, his unconventional designs and constructions were met with astonishment and skepticism, as is often the case with many new developments. However, he consistently and steadfastly pursued his chosen path. Gradually, his watches gained a distinctive identity and recognition in the market. Since then, his brand, Alexander Shorokhoff, and the corresponding niche have grown significantly. The brand has become known worldwide and has won more than 20 international awards for its innovations, designs, architecture, and style.

For more than 32 years, Alexander Shorokhoff has stood for fascinating innovations combined with intricate craftsmanship and exceptional design.

With the AVANTGARDE collection, carried by the philosophy “Art on the Wrist”, the watch designs break with all specifications and guidelines. Alexander Shorokhov personally develops the design for his creations, but the direction, colours and shapes of the exceptional AVANTGARDE line have their roots in classical modernism.

Each wristwatch in the collection has a hand-engraved, refined, precision mechanical movement, and its craftsmanship makes it unique. A highly skilled team, from the master watchmaker to the engraver, devotes the utmost care to each watch in order to obtain, at the end of the manufacturing process, a watch that is qualitative and artistic in every respect and that will retain its value thanks to its uniqueness.

The handmade, award-winning watches from the family-run watch manufactory “Alexander Shorokhoff” represent courage, innovation and art in high-quality finishing. Their extraordinary creativity is incomparable and provides a surprise effect.

Hand Engravings:

The intricate hand engraving and finishing is done on site at the Alexander Shorokhoff watch manufactory.

Work of art:

Skeletonizations and enameling are also carried out on-site at the Alexander Shorokhoff watch manufactory.

Assembly:

Precise assembly – „one man, one watch“.
Each master watchmaker is responsible for a single watch, from start to finish.

Check:

At the end, the respective master watchmaker checks, certifies and signs all the data on the rate deviation, amplitude and water resistance of the watch and signs the certificate.