ArtyA – Son of Earth Blue Butterfly Chameleon (Purple/Green)

ArtyA is a Swiss watch company manufacturing either numbered or unique watches. The ArtyA Trademark is synonymous with the highest Quality, Innovation, Creativity and Avant-Garde Concepts. All ArtyA Products are passionately created exclusively by Yvan Arpa, Artists and skilled Master Watchmakers, all of whom carefully select the best available materials, and the highest levels of savoir-faire.

In 2012, ArtyA’s CEO and designer Yvan Arpa created the Son of Earth collection – and endowed it with the most beautiful and living things the Earth has to offer.

These watches don’t simply reproduce the design, style and colour of a butterfly. Under the strict control of the relevant authorities, and with their full consent, artist D. Arpa-Cirpka successfully incorporated genuine butterfly wings, natural pigments, gold leaves, and many other naturals elements into the dial to create ever more unique art pieces. All of ArtyA’s DNA is distilled in these timepieces: unique, tailor-made watches that are highly creative – and completely unprecedented in the field of watchmaking.

“Our tagline says ‘Unique Pieces’, and we mean it,” says Yvan Arpa with a smile. “Our collections used to be very much focused on a man’s world; the Farfalla line brings a gentle breeze of something new, enabling us to engage a whole new gamut of sensibilities. Indeed, the previous inset models sold very quickly.”

The changing colour case, made according to an innovative and avant-garde process developed by ArtyA, is adorned in this collection with skeletonized movements to maximize the transparency of the piece and the impressive effect of the colour change.

As you may have admired with our first ArtyA Purity Tourbillon Chameleon, ArtyA is currently developing Nano-sapphire cases capable of changing colour depending on the light. In natural light, the "Chameleon" case has a yellow colour, but when exposed to artificial light (6500K or above), the case instantly and completely changes colour to a translucent, mysterious green.

The new ArtyA Nano-Sapphire watch case is an optically transparent polycrystalline material that is formed by the crystallization of glass with a unique chemical composition, and the result greater physical and chemical properties than the original glass.

This material is one of many glass-ceramic materials, which have been around for more than 50 years and have a wide range of compositions and applications, using a multi-component high temperature composition on the base of two main oxides – SiO2 and Al2O3. These oxides are key components of most natural gemstones. A temperature of 1700 °C. (compared to 700°C for glass) is needed to synthesize this material, and only one company in the world has adapted this existing technology to create a material specifically optimized for watches and jewellery. And ArtyA is the first company to use it in a watch case.

This case material has incredible hardness, 7 on Mohs scale, which is much higher than glass (5 on the Mohs scale), which guarantees the durability of this incredible case material.